The RAC is extending its partnership with Vehicles in Video (VIV) to provide its Approved Dealers with free access to cutting-edge AI-enhanced imaging technology. The Newly launched VIV media app enables dealers to capture high-quality images of their stock, seamlessly overlay them with RAC Approved Dealer branding and select from three professionally designed backdrops. Using AI, the app automatically identifies the vehicle, applies the chosen backdrop across all angles, and uploads the enhanced images, along with all relevant details, to the dealer’s website in under 10 minutes.
Dealers also have the option to purchase additional backdrops, incorporate their own logo or request custom backdrop designs tailored to their branding needs.
Lee Coomber, RAC client director at Assurant, a premier global protection company that works with the RAC in the warranty and aftersales sector, explained that the new development builds on a collaboration first established two years ago.
“In early 2023, we embarked on a series of third-party deals designed to offer products and services in support of our 1,400 RAC Dealer Network used car, van, motorcycle and motorhome retailers.
“We’ve always taken a view that we are not just a warranty and aftersales product provider to each of our dealers, but that we are here to help them grow and prosper as a business. These arrangements extended that thinking and Vehicles in Video were the very first of them to be signed.
“The new VIV Media app enhances that deal. It is very impressive in terms of enabling dealers to quickly and easily create high quality images of stock for their website, emphasising the advantages to consumers of working with an RAC Approved Dealer, and automatically identifying the vehicle.
“We’re very pleased to be able to offer it to our network and believe that uptake will be rapid.”
Matt Maley, CEO at Vehicles in Video, said: “The RAC Dealer Network is well known for its dynamic presence in the warranty and aftersales space. We are excited to expand our partnership and introduce their members to our latest VIV Media technology, helping them enhance their digital presence and improve customer engagement.”
Notes to Editors
Press office contacts and interviewee availability RAC press office: [email protected]
ISDN/Skype/FaceTime or conventional phone interviews are available with RAC spokespeople.
About the RAC
The RAC, an iconic UK brand, provides complete peace of mind to nearly 14 million UK private and business drivers, whatever their motoring needs. As well as its premium nationwide breakdown assistance service – with an expert branded patrol workforce attending more than two million breakdowns every year – it offers a wide range of market-leading products across insurance, legal services, vehicle inspections and service, maintenance and repair. Included in this is the first-of-its-kind nationwide Mobile Mechanics service which brings the garage to homes and workplaces.
At the forefront of new solutions for business fleets and consumers, the RAC’s breakdown service is electric-ready with mobile EV charging technology and can be called on using myRAC – the all-in-one route planner, fuel finder and breakdown reporting app.
Visit the RAC website or read our latest stories on RAC media centre.
About Assurant
Assurant, Inc. (NYSE: AIZ) is a premier global protection company that partners with the world’s leading brands to safeguard and service connected devices, homes, and automobiles. As a Fortune 500 company operating in 21 countries, Assurant utilizes data-driven technology solutions to provide exceptional customer experiences. Learn more at assurant.com.
For press enquiries please contact:
Simon Wells at Paperchase PR on 07768 912430 or e-mail [email protected]